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Born from the heart to understand the mind, Equilibrium is a full-service consumer insights agency, committed to providing clients with agile insights through our proprietary AI-enhanced SaaS platform
Blending conversational and observational insights with other data points can do wonders for your business. However, collecting and processing human insights through primary research can be resource-intensive. That's why, to empower your decision-making process, we offer two distinct solutions for you...
Born from the heart to understand the mind, Equilibrium is a full-service consumer insights agency, committed to providing clients with agile insights through our proprietary AI-enhanced SaaS platform
SaaS Platform
Insights Agency
Designed to automate and simplify the research infrastructure, tools on the EQ platform act as tailwinds propelling the research journey – from designing the research objectives to generating the output
Use the EQ platform for DIY research or reach out to Equilibrium for 360° services – the choice is yours
Click to visit SaaS platform
Industry-agnostic insighting services
designed for B2C, B2B, and D2C organisations
to demystify macro trends
Rooted in classical business and research principles, we design every project with a blend of methodologies, but customize the approach to best-fit your unique business needs. A glimpse at the list of some of our use-cases
Brand health
Brand diagnostics and brand tracking to understand your brand's performance vis-à-vis competitors
Iterative testing
From idea to execution – keep refining and iterating your offering with an agile insighting process of consumer feedback
Consumer profiling for marketing and positioning strategies
Segment your audience by profiling basis demographics or psychographics – helps you engineer the ideal strategy for your segments
In-the-moment feedback
Capture consumer behavior in a live environment, such as at retail-outlets or at home product usage
Communication evaluation
Test any kind of communication – a product or service idea, script testing, pilot shows, T.V. advertisements
Exploratory research
Broader and extensive in nature in which we take a blue-sky approach to understand the target audience and their needs
Brand health
Brand health
Brand diagnostics and brand tracking to understand your brand's performance vis-à-vis competitors
Iterative testing
Iterative testing
From idea to execution – keep refining and iterating your offering with an agile insighting process of consumer feedback
Consumer profiling for marketing and positioning strategies
Consumer profiling for marketing and positioning strategies
Segment your audience by profiling basis demographics or psychographics – helps you engineer the ideal strategy for your segments
In-the-moment feedback
In-the-moment feedback
Capture consumer behavior in a live environment, such as at retail-outlets or at home product usage
Communication evaluation
Communication evaluation
Test any kind of communication – a product or service idea, script testing, pilot shows, T.V. advertisements
Exploratory research
Exploratory research
Broader and extensive in nature in which we take a blue-sky approach to understand the target audience and their needs
Leave no market untapped, seamlessly execute multi-country projects, by tapping into our global network of partner agencies and researchers
We are building our network one step at a time to ensure that your time is dedicated to doing what you do best – making strategic business decisions basis data and insights
We are just getting started, get in touch to explore
collaboration opportunities on a journey together for
Your next Strategy change
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